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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653571
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Fashion shot of a woman underwater in a pool, wearing a white Gucci t-shirt, jacket, and holding a white and brown purse.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanpursewatert-shirtswimming pool

Description

A woman is shown underwater in a swimming pool. She wears a white t-shirt with a Gucci logo, a matching white jacket with black trim, and black bottoms. She holds a white purse with brown accents, suspended in the water. The pool water is clear and blue, with sunlight filtering through. The pool has a tiled bottom which is visible. The photo is well-lit, and the overall composition is clean and aesthetically pleasing.