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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653568
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman in a maroon one-piece swimsuit swims underwater in a pool, filtered sunlight creating patterns on the pool's surface.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanunderwaterone-piece swimsuitswimming poolwater

Description

A woman is swimming underwater in a swimming pool. She is wearing a maroon one-piece swimsuit. The sun filters through the water, creating shimmering patterns of light and shadow on the surface of the pool and on her body. The water is blue and clear. The image is shot from above the water, providing a view of her swimming form beneath the surface.