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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653565
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Outdoor poolside setting with a sun umbrella, lounge chair, and beach accessories next to a turquoise swimming pool surrounded by lush foliage.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

swimming poolsun umbrelladeck chairfolding chairoutdoor setting

Description

This outdoor scene captures a tranquil poolside setting. A turquoise swimming pool fills the foreground, bordered by a tiled edge. Adjacent to the pool, a striped sun umbrella offers shade over a striped lounge chair, a folding chair, and a pillow. Beach accessories like a towel and a cylindrical float add to the relaxed atmosphere. The background features lush foliage, including palm trees and various plants. The scene is bathed in natural light, with a slightly warm color grade. The camera captures a medium shot with a focus on the poolside arrangement, conveying a sense of leisure and vacation.