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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653562
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman wearing bucket hat and bikini underwater holding Gucci tote bag with natural sunlight coming through the water in an outdoor setting.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaletote bagunderwaterbucket hat

Description

A woman is submerged underwater, holding a Gucci tote bag. The light filters through the water, creating a bright, ethereal effect. The woman wears a bucket hat and a bikini top. The tote bag is striped and features the Gucci logo in black letters. The water has a clear, blue hue. The woman's legs are visible in the water to her right. She wears a sheer, long-sleeved, button-down shirt. The scene is captured in a medium shot, bringing focus to the subject while including the surrounding aquatic environment.