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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653560
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Luxury Gucci sneakers suspended in blue water, creating an eye-catching product shot with a clean and vibrant aesthetic.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

sneakersfootwearwaterluxury goodsGucciunderwaterbubbles

Description

A pair of luxury Gucci sneakers are suspended underwater, creating a visually striking image. The shoes, with their white and orange color scheme and Gucci logo pattern, are the main focus against the vibrant blue background of the water. Light plays across the surface of the water, casting subtle reflections and adding depth to the scene. Bubbles rise upwards, suggesting movement and contributing to the dynamic feel of the composition. The sneakers are positioned slightly off-center, enhancing the visual interest and directing the viewer's eye throughout the frame.