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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653558
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of a woman in a kimono holding a yellow tote bag, captured in an underwater fashion photography style, vibrant and surreal.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femalekimonotote bagunderwaterfashion

Description

A woman is seen underwater, seemingly suspended in a surreal aquatic environment. She is wearing a light blue and white floral kimono with yellow straps, and she is holding a bright yellow tote bag. The water is a clear, deep blue, and light filters through it, creating a rippled effect on the woman and her clothing. The shot is taken at eye level, giving the viewer a sense of being underwater with her. The overall mood is ethereal and dreamlike, combining fashion with an underwater setting.