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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653556
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
An adult swims underwater, wearing sunglasses, a white button-down shirt and patterned shorts, against a blue water background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult maleswimmingsunglassesbutton-down shirtshortsunderwater

Description

An adult male is swimming underwater. He is wearing dark sunglasses, an unbuttoned white shirt, and dark shorts with a pattern. The water is clear and blue, with light reflecting and refracting on the surface. The image is shot from a medium distance, showing the subject from the torso up. The overall tone is surreal due to the combination of clothing worn while swimming.