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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653554
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman swimming underwater in a black bikini and a patterned Gucci bucket hat, with sunlight filtering through the clear blue water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanswimwearbucket hatunderwaterswimmingwater

Description

A woman swims underwater in clear blue water. She is wearing a black bikini, a sheer, light-pink long-sleeve top, and a tan-and-green patterned bucket hat with the word 'Gucci' across the front. Sunlight streams through the water from above, creating a bright and ethereal effect. The angle is eye-level, capturing the woman's serene expression as she navigates through the water. The composition highlights the interaction between the human form and the aquatic environment, creating a harmonious blend of fashion and nature.