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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653552
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of four people swimming in a pool, capturing a serene and active moment with clear blue water and natural light.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanunderwaterswimming poolswimwearwater

Description

Captured from an underwater perspective, the image features four individuals immersed in a swimming pool. The clear, blue water provides a serene backdrop, with natural light filtering through the surface. Two women in the foreground wear black and patterned bikini tops and swimwear. A person in a light blue collared shirt and another individual wearing dark colored swimwear are partially visible at the top of the frame. The photograph captures an active moment, conveying a sense of freedom and underwater exploration, highlighted by the clear visibility and diffused lighting.