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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653551
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Elevated view of two white Gucci sneakers floating in a blue-tiled swimming pool with underwater lighting creating a surreal fashion image.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

sneakersfootwearswimming poolunderwaterGuccibrandedblue water

Description

An elevated shot features two white and yellow Gucci sneakers underwater in a swimming pool. The sneakers float, with the toes of one sneaker pointing toward the bottom of the frame and the other sneaker angled upwards. The sneakers are partially submerged, with laces, decorative accents and the Gucci logo visible. The swimming pool's light-blue tiled floor and walls are visible through the clear water, reflecting underwater lighting effects and creating rippled light patterns on the pool's surface. The photo has a surreal, ethereal quality due to the underwater setting.