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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653550
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater fashion shot of a woman in a black bikini and floral shirt, holding a pink purse, in a blue pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanbikinipurseunderwaterswimming pool

Description

A woman is submerged in a blue-toned pool of water. She is wearing a black bikini with branded hardware, and a white button-down shirt with a pink floral print. The woman holds a pink purse in her left hand. The underwater environment creates light refraction on the surface of her skin. The scene is illuminated by natural light filtering through the water.