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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653549
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman with sunglasses poses underwater in a red and blue patterned outfit in clear blue water with sun rays and golden earrings.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femalesunglassesunderwaterswimwearearringswater

Description

A woman is submerged underwater, her pose angled upwards, wearing a red and blue patterned top and pants ensemble. She sports dark sunglasses and golden earrings. The water is a clear, light blue, with sun rays piercing through the surface, creating a bright, ethereal effect. The lighting is diffused through the water, casting soft shadows and highlights on the woman's form. Her dark hair floats around her face, and the outfit's pattern features ornate details. The overall aesthetic evokes a sense of surreal underwater fashion.