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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653544
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Asian woman in patterned crop top and shorts near swimming pool holding a purse with tropical foliage in the background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaleswimwearpurseshortscrop top

Description

A tan-skinned Asian woman stands in a medium shot next to a swimming pool, wearing a matching crop top, shorts, and open short-sleeved shirt with a beige pattern. She holds a purse with a brown strap and beige accents on her right shoulder. She has dark hair pulled back from her face and a neutral expression. The pool is a deep blue, and a pink-striped inflatable ring floats in the water near the woman's feet. Behind the pool, a stone wall and lush tropical trees and foliage create a vibrant background. The sun is shining, creating bright lighting and a happy mood.