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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653543
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Floral patterned silk scarf with a burgundy border floats underwater in a blue-toned pool with sunlight creating dappled patterns.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

silk scarffloral patternunderwaterpoolblue waterburgundy border

Description

A floral patterned silk scarf floats gracefully underwater. The scarf features a white backdrop, adorned with a vibrant pink floral pattern, and is framed by a burgundy border. The underwater environment is a clear, blue-toned pool, where sunlight creates dappled patterns on the water. The scene captures the scarf suspended in motion, contributing to a serene and dreamlike mood. The scarf's colors are reflected in the water. The camera angle captures the floating scarf from an eye-level perspective.