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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653541
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two Gucci slip-on shoes with a brown logo pattern are displayed against a blue, watery background, creating a visually striking effect.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

slip-on shoesshoesfootwearGuccilogo pattern

Description

Two Gucci slip-on shoes are presented in this eye-catching image. The shoes feature a brown base with the brand's logo pattern covering the upper. The color scheme of the shoes provides a warm contrast to the blue background, which has a watery, almost liquid appearance, giving the impression that the shoes are floating. The indoor setting and the controlled lighting enhance the luxury aesthetic, emphasizing the texture and design of the shoes. The composition is simple, focusing attention on the brand and the visual interplay between the shoes and the background.