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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653540
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A pair of green Gucci sneakers floating in a blue water-like background, showcased in an eye-level studio product shot.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

sneakersfootwearGuccistudio product shot

Description

A studio product shot showcases a pair of green Gucci sneakers. The shoes appear to float against a backdrop that mimics the look of water, with blue and white gradations. The sneakers have a white rubber sole and white laces, with the 'GUCCI' logo visible on the upper part of the shoe. The upper material of the sneakers is a combination of textured fabrics, including what appears to be velvet and mesh. The lighting is bright and even, highlighting the details of the shoes and the water-like background. The composition is simple and clean, with the sneakers as the clear focal point.