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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653539
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of four legs in swimming pool, wearing sneakers, creating a surreal and playful visual with distorted reflections.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

legssneakersswimming poolunderwaterwater reflection

Description

The image presents an underwater view of four legs in a swimming pool, creating a surreal and playful scene. The legs are submerged, each wearing different sneakers. The water distorts and refracts the light, creating interesting reflections and patterns on the pool's tiled surface. The legs are positioned at varying depths, adding dimension to the composition. The overall mood is lighthearted and whimsical, capturing a unique perspective within the aquatic environment. The dominant colors are shades of blue from the water and pool tiles, complemented by the contrasting colors of the sneakers.