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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653538
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater fashion shot of a woman in a white shirt holding a Gucci bag in a blue underwater setting with visible sunlight.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaletote bagunderwaterfashionshirt

Description

An underwater fashion shot captures a woman swimming in a bright blue underwater environment. The woman is wearing a white long-sleeve button-down shirt and a black top underneath. She is holding a Gucci tote bag in her left hand, which features green and yellow stripes and the word "GUCCI" in large dark green letters. Light streams through the water, creating shimmering highlights and refractions. The overall scene has a serene and fashionable mood.