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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653528
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman with dark hair and sunglasses in swimming pool with palm trees, wearing a patterned blouse, hoop earrings, and glossy lips.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femalesunglassesswimming poolearringsblouse

Description

A medium shot captures a woman submerged in a swimming pool, with the water line bisecting the frame. Above the water, the woman is seen wearing sunglasses, large hoop earrings, and a patterned blouse, her dark hair partially wet. Below the water, the red patterned blouse is visible, blurred by the water's distortion. In the background, there are palm trees under a bright blue sky, indicating a tropical or resort setting. The image has natural lighting. The overall composition focuses on the subject within the pool environment.