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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653526
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater selfie of a woman with sunglasses and an orange outfit. She is wearing hoop earrings and holding a purse.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womansunglassesorange outfitunderwaterselfie

Description

A woman takes an underwater selfie while submerged in a pool with blue water and light reflecting off the tiled walls. She is wearing large, dark sunglasses and gold hoop earrings. The woman is wearing an orange outfit, including a top and button-down shirt, and carrying a small colorful purse with a gold chain. The water is clear, allowing a view of the tiled pool walls. The lighting is bright and diffused, creating a soft and slightly surreal effect. The shot is a medium, selfie-style view.