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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653524
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Adult female in pool with filtered sunlight on skin. Gold chain necklace visible above water. Lush green plants in background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaleswimming poolgold chainfiltered sunlightwater

Description

A close-up shot features a fair-skinned adult female in a swimming pool. Filtered sunlight creates a dappled effect on her face and upper torso, casting abstract patterns across the skin. The individual is partially submerged, with the waterline bisecting the frame. A gold chain necklace is prominently displayed. The background features out-of-focus green foliage. The image is lit with natural sunlight, creating a warm and inviting mood. The camera angle is slightly upward, emphasizing the length of the neck and the curve of the shoulder. The overall composition is minimalist, drawing attention to the interplay of light and water on the human form.