ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653522
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of a woman in a skirt and top, with two people swimming in the blurred background in blue water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanskirtunderwaterswimmingwater

Description

The image is an underwater scene featuring a woman in the foreground and two other figures in the background. The woman is wearing a reddish top and a skirt with a striped pattern. The skirt is flowing around her legs, giving a sense of movement in the water. One of the figures in the background appears to be male and is shirtless. The underwater environment is rendered in varying shades of blue, with the sunlight filtering through the surface, creating a diffused lighting effect. The camera is positioned below the water level, capturing the scene from a low angle, and the composition is balanced with the woman as the focal point and the other figures adding depth to the image.