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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653500
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater fashion shot featuring a woman in an orange suit holding two handbags in a blue-tiled swimming pool with light rays.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaleorange suithandbagswimming poolunderwaterlight rays

Description

A woman is photographed underwater in a swimming pool, wearing a bright orange suit consisting of a jacket and skirt. She holds two colorful handbags. Sunlight penetrates the water, creating shimmering light patterns across her torso and the pool's blue-tiled surface. The camera captures a medium shot, emphasizing the figure's immersion in the aquatic environment. The scene is vibrant with contrasting colors, the woman's attire and accessories standing out against the blue water and tiled bottom.