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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653496
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
A pair of blue, slingback, pointed-toe high heel shoes with gold hardware floats in clear blue water under bright, diffused sunlight.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

slingback shoeshigh heelfootwearpointed toewomen's shoes

Description

A pair of glossy, blue, slingback, pointed-toe high heels with gold hardware floats in clear blue water. The shoes are positioned vertically in the center of the frame. The water is a clear blue with a slightly textured surface, with the texture being caused by the light. The water appears to be illuminated from behind with bright, diffused sunlight. The composition is simple and clean, emphasizing the color and shape of the shoes against the water.