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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653492
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Fashionable handbag with leather trim floats in clear blue water, illuminated by refracted light for a striking underwater shot.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

handbagwaterleather trimpurse

Description

A fashionable handbag is submerged in crystal clear blue water. The purse is partially submerged, with a white body and brown leather trim along the bottom and top. The handle of the bag is striped with green and red. Refracted light patterns create shimmering effects on the surface of the water, adding to the allure of the underwater environment. The lighting is bright and diffused, enhancing the overall clarity of the shot.