ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653485
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of three people with their legs visible, submerged in a swimming pool with light blue water and tile flooring.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

underwaterswimming poollegswater

Description

An underwater shot depicts three people submerged in a swimming pool, with only their legs visible. The water is a clear, light blue, allowing a view of the tiled pool floor. The image is taken from a low angle, enhancing the sense of depth and immersion. The bodies are distorted slightly by the water, and the movement creates bubbles in the water. The ambient lighting creates a diffused glow throughout the pool, and the water surface can be seen at the top of the frame.