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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653479
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Man with Gucci cap swims in pool, half-submerged view with clear blue water, palm trees, and another person visible in background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult maleswimmerbaseball cappoolwater

Description

A fair-skinned male swimmer is photographed in a pool. The image is a half-submerged view, with the top half of the man's head and shoulders above the waterline and the rest of his torso below. He is wearing a Gucci baseball cap. The pool water is clear and blue. In the background, palm trees are visible along with a second person swimming. The lighting is bright and sunny.