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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653475
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman in swimsuit lounges on striped towel by the pool with brown heeled mules and white sandals near travertine tile.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanswimsuitsandalstowelswimming pool

Description

A woman wearing a brown swimsuit lounges on a black and white striped towel near a swimming pool. She is also wearing a white sandal. Next to her, on a travertine tile surface, is a pair of brown heeled mules with gold chain details. The pool water is turquoise and reflects the sunlight. The woman's body is oriented diagonally across the image, with her head at the top left and her feet at the lower right. The tile surface has a mottled appearance and ranges from beige to tan. A green and brown sarong is draped around her legs. The sandals have a thong style and appear to be made of white leather.