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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653471
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater portrait of a woman in a rust-colored swimsuit and jewelry, reflecting on the surface of the water in a swimming pool.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanswimsuitjewelrywater

Description

An underwater portrait captures a woman in a rust-colored one-piece swimsuit. She is adorned with a white bracelet featuring a gold emblem, matching earrings, and a gold chain on her shoulder. The woman's reflection is visible on the water's surface above her. Light filters through the water, creating a dappled effect on her skin. The background is a blue swimming pool, providing a stark contrast to the warm tones of her swimsuit and jewelry. The overall mood is serene and elegant.