ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653470
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Close-up of a woman in a swimming pool wearing a black swimsuit and gold necklace, water reflects sunlight, creating a bright, summery mood.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femaleswimming poolswimsuitnecklacewaterdaylight

Description

A woman is submerged in a swimming pool up to her shoulders, looking directly at the camera. She wears a black, patterned swimsuit and a thick, gold chain necklace. Sunlight filters through the water, creating an interplay of light and shadow on her skin and clothing. The water surface reflects the sunlight, adding luminosity to the scene. The background features a stone wall, partially lit by the sun. The overall composition creates a bright, summery mood, emphasizing the model's natural beauty and the luxurious setting.