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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653469
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Chartreuse designer purse floats in clear blue swimming pool water with sunlight filtering through the underwater setting.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

pursehandbagdesignerpoolunderwater

Description

An eye-level underwater shot shows a chartreuse designer purse suspended in clear, blue pool water. Sunlight filters through the water, creating shimmering patterns on the tile bottom and adding brightness to the scene. The purse, featuring a shoulder strap, appears to float weightlessly. The water's surface is visible above, distorting the view of the sky and surrounding elements. The lighting emphasizes the texture and color of the purse against the aquatic backdrop.