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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653468
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two women wearing designer swimwear pose underwater with sunlight reflecting on their bodies. The shot features blue water and luxury fashion.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanswimsuitone-piece swimsuitunderwaterwater reflectiontorso

Description

Two women are photographed underwater, creating a surreal and fashionable scene. The woman in the foreground wears a patterned designer one-piece swimsuit and gold bracelets. Her hands are positioned on her thighs, and sunlight dances across her skin. The other woman is partially visible, wearing an orange top and a patterned sarong. The lighting is dramatic, with bright reflections and refractions of light creating patterns in the water. The environment is an aquatic setting, suggesting a pool or ocean, with a clear blue sky visible above the water's surface. The image has an editorial style, possibly for a fashion magazine, with a focus on the interplay of light, water, and fashion.