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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653467
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater portrait of a person wearing Gucci sunglasses, with other people blurred in the background, and underwater sun rays visible.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adultsunglasseswaterunderwaterperson

Description

A close-up underwater portrait captures a person with dark curly hair wearing gold-framed Gucci sunglasses. The individual is partially submerged in clear blue water, with their face and upper body visible. Sunlight filters through the water, creating a shimmering effect. Other individuals are blurred in the background, also submerged. The composition focuses on the subject's face and the stylish sunglasses, highlighting a high-fashion aesthetic within an aquatic environment. The image features cool tones, with blue and gold dominating the scene, and a slightly desaturated color grade.