BrandL’idee Woman
ProjectFall 2024 Ad Campaign

Sveta Potomski, Model,
Associated creatives
Tags
Description
A female model with a sleek hairstyle and dark sunglasses sits centered on an ironing board positioned against a beige wall with a blooming hibiscus bush. She is wearing a metallic silver sleeveless pleated dress with a deep V-neckline that contrasts with a solid black pleated skirt hem. The model wears matching sparkly grey socks and black heels. An electric iron rests on the board beside her. The composition is symmetrical, with the sprawling branches of the bush framing the subject against the natural grassy foreground. The lighting is direct and creates distinct shadows on the wall.
Style
Editorial, Lifestyle
Techniques
Natural light, Flash
Industries
Luxury Fashion Houses