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Close-up of a man applying lotion to his cheek against a clear blue sky

Librederm Dermatology Bronzeada Sport advertising campaign 2025

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This advertising campaign image for Librederm Dermatology, titled Bronzeada Sport and created by AI artist Aleksandra Shcherbinina, features a close-up portrait of a man applying a cosmetic product to his cheek. The subject is captured from a tight profile angle with his hand raised to his face, showing the textured cream being smoothed onto his skin. Natural sunlight illuminates the scene, highlighting the warm tones of his skin and the smooth contours of his jawline and hand. In the background, a clear blue sky fills the upper portion of the composition, providing a clean outdoor atmosphere. The high-detail rendering emphasizes realistic skin textures and the physical consistency of the skincare product.