LG Dads Only 2023

About

This commercial video scene for the LG Dads Only project depicts a man wearing a pink pajama shirt and sporting a mustache as he stands in a domestic kitchen peering into the bright light of an open refrigerator. The camera pulls back to reveal a warm, well-lit apartment interior with a dining table, chairs, and large windows looking out onto an urban skyline during late afternoon. Another person briefly enters the frame, adding a layer of daily household activity to the scene. The color palette emphasizes cool blue tones emanating from the refrigerator contrasted against the warm ambient interior lighting. Production credits include TBWA Chiat Day NY, Stillking Prague, Cosmo Street, and JAMM Visual.