Brand
ProjectDriving Disrupted
Team One, Agency / Creative,
Associated creatives
Tags
Description
This dynamic automotive commercial video for the Lexus Driving Disrupted project showcases an orange SUV performing driving maneuvers on a closed testing track surrounded by traffic cones. Various drivers and passengers are captured in interior and exterior shots demonstrating the vehicle's performance. The crisp daytime lighting and precise tracking shots emphasize the sleek exterior design and features of the luxury crossover.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Luxury Automotive
Color
Rust (80%)
Silver (metallic) (20%)
Background
Road
Context
TVC / TV Commercial