Lewis, Agency / Creative,

Description

The video showcases marketing materials for a "Rush LUX reVive Light Therapy" campaign, highlighting sorority recruitment events with light pink decorations. The visuals feature sorority houses adorned with balloon garlands and banners, accompanied by college students participating in rush week activities and posing in photo booths. Various products such as tote bags, stickers, and caps, all branded with the Rush LUX logo, are prominently displayed. The campaign emphasizes themes of glow and beauty, targeting college students. The settings include both exterior shots of university buildings and interior shots of event spaces.