Chime Serra, Los Angeles

Description

Three young boys pose together in a studio environment for a Levi's Kids campaign, styled with prop direction by Chime Serra. The boy in the center wears an open red plaid shirt over a dark top and smiles broadly toward the camera, flanked by two peers in denim jackets. The lighting is soft and even, highlighting the casual textures of denim and cotton. The background consists of a neutral grey seamless sweep, directing full focus to the group's dynamic interaction.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign