Denis Kilty,
Associated creatives
Tags
Description
This dynamic video showcases the expert craftsmanship behind a custom denim football, a collaboration between Levi's and Mitchell & Ness. Scenes transition from racks of worn denim and textile workshops to close-ups of indigo-stained hands manipulating fabric in dye vats. A tailor works diligently at an industrial sewing machine, assembling leather and denim panels with precision. The atmosphere is that of a bustling, authentic tailor shop with industrial lighting and exposed brick elements. The final result is a unique, handcrafted denim football, blending heritage fashion with sport culture for Super Bowl LX.
Style
Lifestyle, Commercial, Cinematic, Polished
Techniques
AI, Natural light, Live-action Technique
Industries
Sportswear, Outdoor & Performance Apparel, Fashion