BrandLotus's
ProjectRain Coupons
LETS GET NUTS, Production,
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Associated creatives
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Description
This video shows an outdoor advertisement for Lotus's Rain Coupons promotion during a rainfall. The advertisement is stencilled onto the pavement outside a Lotus's store, revealed by the wet surface. People are seen walking past the advertisement, some with umbrellas, showcasing how the rain activates the promotion's visibility. The surrounding environment includes the store's entrance with shopping carts parked nearby. The pavement shows detailed offers and text in Thai script. Individuals pause to take photos of the ground advertisements using their smartphones, highlighting engagement. The lighting is natural, with overcast skies contributing to a cool color palette.