BrandSalvation Army
ProjectLove Beyond
LERMA/, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The scene is softly lit with warm, low lighting, creating an intimate and tender atmosphere. A crying infant is being comforted. The environment transitions to a group of men standing together, followed by a grandfather greeting his granddaughter. The video cuts to a rain-soaked street, and then shows someone driving in stormy weather, as well as people boarding up windows. The video moves to a couple sitting at a table, and ends with a mother holding her baby in a warm, inviting home setting. The overall impression is one of perseverance and care during hardship.