Leo Toronto, Agency / Creative,
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The image features Tony the Tiger, the mascot for Frosted Flakes, presenting a sports trivia game. Tony is positioned behind a desk in a studio setting, wearing a blue and orange sports jersey with a red neckerchief and a blue baseball cap. He has his paws outstretched. The background features a large screen displaying the Kellogg's Frosted Flakes logo, the NHL logo, and text promoting the "GR-R-REAT TR-R-RIVIA" game. A visual of the Stanley Cup and tickets adds to the theme. Text at the bottom invites viewers to "SCAN TO PLAY OR VISIT FROSTEDFLAKES.CA/TRIVIA", accompanied by a QR code. The color palette includes blues, oranges, and whites, contributing to a bright and energetic atmosphere.