Leo + Nick, Motion Director, New York

Description

This is an advertisement for Warby Parker's virtual vision test app. The scene is dominated by a light blue color palette. It begins with a view of numerous boxes of contact lenses, carefully arranged on corresponding blue pedestals. Several brands are represented, including Dailies, Acuvue, and Scout. The scene shifts to a close view of the letters spelling out "TOPED", and then a hand holding a smartphone displaying the app's interface against a circular tunnel pattern. The word "WHOA" is displayed at the end of the advertisement in blue block letters against a light blue background.