Leo New York, Agency / Creative,

Description

The video features Mia, a #COLORMEBOLD finalist from San Antonio, Texas, who anticipates a significant change with a new hairstyle and color. Mia, a fair-skinned adult female with long brown hair, wears a gray shirt and smiles. She expresses being initially shy but hopes the makeover will reveal a more spontaneous, confident, fun, and outgoing personality. The setting appears to be a photo studio with minimal props, and it's brightly lit. Later, Ben Skervin from Vidal Sassoon is also present.