BrandVidal Sassoon
ProjectDena
Leo New York, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video shows Dena, a Color Me Bold finalist, who recently moved from Chicago, Illinois, to Austin, Texas, and is now in New York. She wears a grey sweater with a black lace inset. She is standing in what appears to be a studio with neutral-colored walls, and a light is reflected from a pearlescent hula hoop, with which she is seen interacting. Later, she speaks to Ben Skervin, a Vidal Sassoon expert stylist, against a white background with visible photo studio lighting.