BrandChevrolet
ProjectMile After Milestone
Leo Burnett USA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video is a montage of several scenes that convey the theme of "all life roads." The initial shot shows a red Chevrolet truck in a rural setting at dusk. Subsequent scenes transition to urban locations, including building exteriors with classical architecture partially obscured by steam or fog, and a couple standing next to a car near a bridge with lights. The video also contains interior shots of people in a cafe setting. One scene shows two people at a table near a large window, while another features a boy holding a rock and looking upwards in awe. Throughout the video, the color grading leans towards cool tones, and the lighting varies from natural dusk to artificial indoor light.