Leo Burnett USA, Agency / Creative,

Description

A red Chevrolet truck is featured in an outdoor rural farm setting with a light grey overcast sky. A man in a work shirt and cap is moving a fence. Hay bales are visible in the bed of the truck and livestock are nearby. The scene is shot at eye-level on a cloudy day, with a focus on the ruggedness and dependability of the vehicle. The advertisement is to promote the 5 year/60,000 mile bumper to bumper extended limited warranty.