Leo Burnett New York, Agency / Creative,

Description

This commercial promotes Snack Factory Popums, light and crispy pretzel snacks, showing a blue factory where pretzels are re-imagined. A female tour guide in a blue trench coat presents a bag of white cheddar Popums to a group of diverse young adults in a room with Flavor Foundry and Munch Manager doors. They enter a round, colorful tasting room where the Popums float around. The group tastes them, describing them as surprisingly light and crispy. The commercial highlights the unique pretzel take on popcorn, inviting viewers to see for themselves.