Leo Burnett New York, Agency / Creative,

Description

This video features a montage of women in various environments with positive affirmations about menopause. The video opens with graphic text on a red gradient background. A woman with long, dark hair, and red lipstick, walks in a dim, red-lit hallway. There are shots of woman working out with dumbbells and weights in her home gym. Another woman applies lipstick in front of a mirror. There are shots of women working with clay on a pottery wheel. The text, 'MENOPAUSE IS POWER/FREEDOM', appears on the screen. The lighting is a mix of natural light and artificial red lighting. The video aims to empower women during menopause.